Business Skills Training Overview
Without marketing, the fact that you've built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. Your engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in coordinating those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, you will develop essential marketing skills.
Course Objective:
You will develop strategic and tactical skills to create, execute, and evaluate a marketing plan.
Prerequisites
To ensure your success, we recommend you first take the following courses or have equivalent knowledge:
Delivery Method:
Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities
Target Student;
This course is designed for business people with little or no knowledge of marketing practices, as well as inexperienced marketing professionals.
Hardware Requirements
Platform Requirements
Software Requirements
Performance-Based Objectives
Upon successful completion of this course, students will be able to:
Course duration
1.0 Day(s)
Business Skills Training outline
Lesson 1: Analyzing Your Market
Lesson 2: Positioning Your Product