Google™ Analytics for Businesses
Overview
You will describe the basics of Google Analytics and its applications.
Prerequisites
Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, email, and handling attachments in mail is recommended.
Target Student
This course is for any individuals intending to use Google™ Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.
Course Objectives
Upon successful completion of this course, students will be able to:
- describe the basics of Google Analytics.
- create and activate a Google Analytics account.
- manage a Google Analytics account.
- configure goals and funnels in Google Analytics.
- create filters in Google Analytics.
- identify and interpret various Google Analytics reports.
Course duration
1 Day
Course outline
- Lesson 1: Overview of Google Analytics
- Topic 1A: Examine Online Marketing and Web Analytics
- Topic 1B: Introduction to Google Analytics
- Lesson 2: Getting Started with Google Analytics
- Topic 2A: Create and Activate a Google Analytics Account
- Topic 2B: Integrate Google Analytics and Google AdWords
- Lesson 3: Managing a Google Analytics Account
- Topic 3A: Explore Google Analytics
- Topic 3B: Manage Website Profiles and Users
- Lesson 4: Configuring Goals and Funnels in Google Analytics
- Topic 4A: Configure Google Analytics Goals
- Topic 4B: Build Funnels in Google Analytics
- Lesson 5: Creating Filters in Google Analytics
- Topic 5A: Create Filters
- Topic 5B: Create Customized Filters in Google Analytics
- Lesson 6: Working with Google Analytics Reports
- Topic 6A: Manage Reports in Google Analytics
- Topic 6B: Generate Visitor Reports
- Topic 6C: Generate Traffic Source Reports
- Topic 6D: Generate Content Reports
- Topic 6E: Generate Goals Reports
- Topic 6F: Examine Ecommerce Reports
- Topic 6G: Customize Reports
Appendix A: Intelligence
Reports
Appendix B: In-Page
Analytics Report
Hardware Requirements
This course requires one desktop computer for each student
and one for the instructor with the following configuration:
- Intel® Pentium® IV, 1 GHz CPU or higher
- Minimum 512 MB of RAM or higher
- 1024 x 768 resolution monitor
- 40 GB of hard disk space or larger
- High-speed Internet connection
- Compatible pointing device
- Printer
- Display system to project the instructor's computer screen
Software Requirements
Each computer requires the following software:
- Web browser, Google™ Chrome
- Adobe™ Flash Player 10
- Windows XP Professional with Service Pack 2 or a later version
of Windows.
