Overview
This book is designed to help you handle direct relations with the media confidently. You'll learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.
Course outline
Part 1: Introduction
- The Right Attitude
- How Right Was Your Attitude?
Part 2: Understanding the Media
- How Much Do You Know About the Media?
- The Power of the Media
- Media Overview
- The Media and Business
Part 3: The Meaning of “Dealing”
- How Much Control?
- A Realistic Assessment
- Your Role
Part 4: Media Interviews
- Are All Interviews Equal?
- Characteristics of Media Interviews
- Types of Interviews
Part 5: Before the Interview
- Who Should Speak
- First Contact
- Making Your Decision
- Questions to Ask
- Start Your Preparation
- Your Goals Versus Their Goals
- The Prioritized List Concept
- The PLC for Television
- Example of a PLC
- Discussion of the Example
- Your PLC
- Checklist
- Anticipating Questions
- Your Answers
- The Value of Practice
- Practice Tips
- Final Considerations
- What to Wear
- A Word About Make-up
Part 6: The Interview
- Production and Staff Personnel
- Speaking Off the Record
- The Obvious
- The Substance
- Interview Guidelines
- Time Management
- Conversational Maneuvering
- Thought Stimulators
Part 7: After the Interview
Part 8: Initiating Media Contact
- Review
- Suggested Reading List
Objectives
- Take advantage of the media's appetite for information to your best advantage
- Explore the facts and fiction about how the media work
- Discover which medium is best for a story
- Learn 36 guidelines for interviews
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