Overview
Have you ever wanted to make a lasting impression, connect with an audience, or be recognized as an effective communicator? Delivering your message through stories is an excellent way to break the ice, inspire people, share good news, build team spirit, and more. Making Your Message Memorable show you how you can put stories to work in everyday business situations. You will learn a number of techniques for turning your experiences into effective stories, as well as advice on getting to know your audience, finding your storytelling style, and bringing your story to life. Telling stories in the workplace enables you not only to get your message across, but to make your message memorable.
Course outline
Part 1: Storytelling in the Workplace
- Nine Ways to Put Stories to Work
- Opening and Closing Meetings
- Breaking the Ice
- Gaining Acceptance by Showing Vulnerability
- Sharing Good News
- Improving Job Skills and Increasing Productivity
- Delivering Difficult News
- Selling Products and Services
- Building Teams
- Increasing Diversity Awareness
- Summary: Putting Stories to Work
Part 2: Developing Your Story
- Defining Your Purpose
- Knowing Your Audience
- Finding Story Ideas
- Choosing Your Story's Hero
- Developing Conflict and Resolution
- Organizing Your Story
- Summary: Bringing It Together and Making It Work
Part 3: Bringing Your Story to Life
- Getting Started with a Rough Draft
- Telling or Reading the Story Aloud
- Revising and Strengthening the Story
- Checking the Story Against Its Purpose
- Punching Up the Story with Extra Elements
- Summary: The Nine Rs of Refining Stories
Part 4: Connecting with the Audience Through Your Delivery
- Creating a Positive First Impression
- Finding Your Natural Storytelling Style
- Making the Most of Your Voice
- Using Movement and Gestures
- Adapting to Setting and Audience Size
- Adding Props, Sound, and Audience Interaction
- Summary: Storytelling Builds Connections
Appendix
- Authors' Example Answers to the Exercises
- Recommended Reading
Objectives
- To demonstrate ways that storytelling makes an effective business communication tool in the workplace
- To explore the elements of story development as they apply to a business setting
- To spell out how to take a story from rough draft to refined form
- To present delivery techniques to help storytellers build connections with the audience
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